Brand New

The campaign theme, “New Fragrance, New perspective,” with its “Brand New” video motivates you to break the mould and change your mind set to see the new in the run of the mill old stuff.

The Idea

The concept leaves no room for boring. Lacoste invites you to give its perfume range a chance and how! So spark your creativity, tap the energy within and get as innovative as this Lacoste video. Fall in love with the catchy tune, just like we did, and feel so brand new with AJ Rafael and Lacoste L!VE.

The Results

The beautiful composition goes beyond a promotion. Mesmerizing enough to make it to your playlist. After all it is ordinarily extraordinary!